initial designs of the poster and digipak

Poster

 With our initial first design of a poster we created a mysterious black, dull poster. The poster as you can see isn't very bold and eye catchy. This could be due to the poster having too much writing on  it. Due to our age range starting young, most children tend not to read too much and enjoy looking at artistic pictures. When designing this first draft we now understand what key concepts we now need to change. If our poster is kept like this it will look the same as everything else in a magazine is heavy and full on with writing. I think a black background should be kept as magazines are more colourful but as black is a bold, block colour, the simplicity will stand out.



 To change and improve our poster we may use a key feature of our music video that is not to revealing but interesting. This will make the audience more interested into the release of the video as it can show the idea of a story. We also will reduce the writing to not confuse the audience. I think if writing is still produced white block letters should work well with a black background as it can be then clearly understood with a message. The message on this first design will not make sense either with the audience in the future and could mislead them when the video comes out. This could get bad ratings and criticism.


Digipak

With some error of the computer system this first draft is not amazing. The front of the packaging looks very childish and poorly constructed the only beneficial feature of this edit is the two faces makes sense and adds a sense of mystery for the audience. The face works well alongside the video as it corresponds to the main character. However that isn't just the only character and feature in the story, but this could work well as it will come as a better surprise to the audience. For the final design we should change the front from the poster as it just looks boring and repetitive.

To improve it, more relevant information should be used to make it look professional. We also need to change the font. We could add a bar code to make it more realistic. We also need to work on sizing of the digipak as ours looks rectangular. This shape is not the shape of a CD pack as they are square.
We can still use a character not reveal too much about them as it will be effective to relate it to our video and make more sense.