Analysis of "Shape of you"

"Shape of You"

The song"Shape of You" was originally a pop song by the artist Ed Sheeran. This was a popular song in the U.K that spread internationally. In the process of Sheerans fame the artist Yxng Bane remixed a version of his own, converting it to a grime theme.  We can see the genre of pop has intertwined with grime allowing grime to become more popular. Technical convergence has helped the progression of grime and add visuals to a video to release and express feelings with a deeper meaning other than lyrics. Visuals have made artists popular and more recognised when featured in their own songs. The use of codes and conventions have developed powerfully throughout grime, this is seen by the use of hand held cameras panning the protagonist in an urban area; commonly used in grime videos. This reveals the environment and atmosphere the artist is trying to represent they come from in relation to the lyrics. The use of society members through out videos allows the audience relate to their meanings.

Ed Sheeran (pop)

The original version of shape of you is by a pop artist Ed Sheeran. His message in the video describes how a relationship began at a bar and quickly lead to a bedroom. Sheeran hints at sexual interaction but doesn't go into depth but his description of sexual interaction allows us to understand it can help a relationship become deeper. He begins his song with "the club isn't the best place to find a lover so the bar is were i go" this enhances that he was looking for a true love by interacting in a calmer environment. The video compromises with the lyrics as it set in a boxing room which is something you "fight" for, in relation to the song he wants her love and eventually achieves it by fighting and working for it. The video is set in an urban area which is very common in grime and pop music, it helps tell a story. The lighting is a dark with dim blue lights that look like city lights, this effect makes it more mysterious and connects with the passion with the two people. The fashion in the video is sporty and helps us understand where the relationship began. The video focuses on boxing which is a use of icongraphy. Iconography can show the link between the person and the story by connecting the two. With Sheeran we can see this as the couple connect through the use of boxing. 

Yxng Bane (Grime)

In the narrative of Banes version he has intertwined his urban, grime attitude within the production.
However much like Sheerans narrative it still revolves around a girls. In comparison we can distinctively see how grime is showed. We can see the use of drugs, and expensive car and designer clothing. In Sheerans none of that is deemed to be center of attention or cared for only. Banes video is primarily based on the girl dancing around him rather than with him. She is seem to be an object. The grime feel has a materialistic point of view to it. From this it helps us how to represent the grime genre as we can see what things the camera angles should show. We can also see  the way Bane is more direct to to the camera as he sings the word at the camera more than Sheeran. This is big deal as it helps connect the public to the song and relate potentially. The environment is pretty empty from a the high top view to focus on the two characters. The lighting is natural and doesn't highlight anything in particular. The use of wealth shows from the car can signify what type of audience will be interested; we had thought the youth as the younger generations play more attention to the brands rather than an older. The characters used are much younger than the people in Sheerans which helps suggest the age range aswell. The story line in Sheerans is panned out and walked through as the grime version is as subjective and has more fast cut clips with a range of motion.

From gathering research for our final product we intend to interpret factors that were included in Bane's. However we may challenge the convention of the male role and allow a woman to take the lead as its commonly known for the woman to be the subject which we want to challenge to make ours more unique